Tomorrow, 31st March 2012, marks 'Earth Hour' - the global initiative organised by the World Wide Fund for Nature (WWF) to encourage people across the world to switch off their lights for an hour. The first Earth Hour took place in Australia in 2007 and over the following years has expanded to include participation by millions of people across 135 countries. Here in Oman the event has been championed by ESO, with landmark buildings like the Royal Opera House Muscat agreeing to dim their lights between 8.30 - 9.30pm.
Earth Hour is designed to raise awareness of sustainability issues and to send a message for action on climate change. Whilst I'm all for raising awareness, we have to ensure that that awareness leads to real action and change. My concern is that initiatives like Earth Hour actually allow a lot of people to simply feel like they've done their bit. It assuages their guilty conscience and they carry on as normal until next year. One hour, annually, of turning out the lights is not going to make any difference. People need to live the changes. A token gesture is not enough. I personally will not be taking part in Earth Hour. Not in protest and not because I would find it difficult to sit by candlelight for an hour, but simply because I don't believe that me switching everything off for an hour changes anything. I prefer to be aware of my energy usage every day and to do my best to save resources at all times.
I don't mean to denigrate those who do take part, and I do think awareness raising is crucial, but I do want to make it clear that people need to do so much more. It often feels to me like I am surrounded by complete apathy. So many people talk a lot but so few are willing to actually do anything. Whilst social media can be a powerful networking tool, it seems also to have bred a generation of people who think that by Facebook 'liking' something they have made a difference. They may, in some abstract way, be showing their support for a cause, but they're changing absolutely nothing. The petition to stop Lulu selling sharks is a case in point. Many people 'liked' the link to it on Facebook but didn't actually sign it! I don't care about being 'liked', I care about making a difference - and so should you!
On that note, Happy Earth Hour and, remember, "Be the change you wish to see in the world..."
Earth Hour is designed to raise awareness of sustainability issues and to send a message for action on climate change. Whilst I'm all for raising awareness, we have to ensure that that awareness leads to real action and change. My concern is that initiatives like Earth Hour actually allow a lot of people to simply feel like they've done their bit. It assuages their guilty conscience and they carry on as normal until next year. One hour, annually, of turning out the lights is not going to make any difference. People need to live the changes. A token gesture is not enough. I personally will not be taking part in Earth Hour. Not in protest and not because I would find it difficult to sit by candlelight for an hour, but simply because I don't believe that me switching everything off for an hour changes anything. I prefer to be aware of my energy usage every day and to do my best to save resources at all times.
I don't mean to denigrate those who do take part, and I do think awareness raising is crucial, but I do want to make it clear that people need to do so much more. It often feels to me like I am surrounded by complete apathy. So many people talk a lot but so few are willing to actually do anything. Whilst social media can be a powerful networking tool, it seems also to have bred a generation of people who think that by Facebook 'liking' something they have made a difference. They may, in some abstract way, be showing their support for a cause, but they're changing absolutely nothing. The petition to stop Lulu selling sharks is a case in point. Many people 'liked' the link to it on Facebook but didn't actually sign it! I don't care about being 'liked', I care about making a difference - and so should you!
On that note, Happy Earth Hour and, remember, "Be the change you wish to see in the world..."